Structure and Theme
Your Websites Structure
Believe
it or not, how your website is created plays a role in search engine
optimisation, many web designers these days use software programmes or
scripting that can have a detrimental effect on your search engine
listings.
Scripts and programmes to try to avoid:
- Frames – Creating a website from frames is possibly the worst
mistake for web designer to make, search engines find it difficult to
understand the language.
- Flash – Flash is commonly used for images on a web page, just like
Frames it can make it difficult for search engines to understand.
- Java – Java script is not as bad as flash or frames, over use Java and it can hamper your listings.
- Dreamweaver – Dreamweaver tends to create websites in jave but often overuses the javascript.
- Macromedia – Is similar to Dreamweaver, Macromedia also uses the flash elements in design.
The Theme of your Website
A
website theme is just what it sounds like, the theme of your site. If
you don't have a clear idea of your websites' theme then both users and
search engines will be confused, your web designer can help you to
identify the best possible theme to reflect your website and to create
the maximum effect.
Links and Navigation
Having
a clear navigation of your website can help your visitors to find
exactly what they need, poor navigation and you will loose visitors.
The navigation and link structure should be clearly set out for all to
see including the search engines. Links are how search engines scan and
cache each page of your website, if they cannot find every page, then
your listings will be affected. FC online Marketing specialise in helping
websites to create a clear link and navigation structure to ensure both
visitors and search engines are kept happy.
For more information on our services please contact First Click Marketing today without obligation.
For more information on our services, please contact us today without obligation for your free web assessment. First Click Online Marketing – Professional SEO Firm With A Difference!
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