Keywords
Choosing the right keywords
Selecting
the right keywords to be listed under is crucial to not only your
listings but the volume of traffic that will find your website. There
is no point in being listed number one under a phrase if your target
audience do not use that same phrase. By using tools such as Google
adwords, you can find out exactly what phrases to use to drive maximum
visitors to your website.
Keyword Density
Density
and position of the keywords is an important factor for the search
engines, it is important to place the keyword in the first 50 words and
final 50 words on each page. The density of your keyword is worked out
by multiplying the amount of words on your page by 5% this will tell
you the amount of times your keyword should appear on your page. An
example of this equation is 200 words x 5% = 10 keywords.
Keyword in the URL
If
you are buying a new domain name, try to have your keyword in the URL,
your keyword should be separated by a hyphen for example
www.keyword-keyword.co.uk, this helps the search engines to clearly
understand your domain name.
Keywords in Links
Links
play an important role in seo, by placing your keyword in a link
pointing to your main pages can help increase your Google PageRank. The
same rule also applies for links from other websites that point to
yours, the more links from other webpages with your keywords in, will
give the search engines more information about your website and
increase your overall listings.
For more information on keywords please contact First click marketing SEO today without obligation.
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