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Its official, according to data from Comscore, Bing has become the second most popular search engine in the world, passing Yahoo, which falls to #3.

Bing was born on the 3rd of June 2009, with 8.4 percent search engine market share and now accounts for 15.1percent of searches, compared to 14.5 percent for Yahoo.

Google remains a strong search engine leader with 65.9 percent of the search engine market share.

While on the surface, surpassing Yahoo so quickly might seem like an impressive feat by Microsoft, the truth of the matter is Bing’s growth has been almost exclusively at the expense of Yahoo and search cellar-dwellers Ask.com and AOL, rather than Google.

More ominously, Bing is in dire need of a financial tourniquet, losing nearly $1 billion a quarter, and $5.5 billion since its launch, why? because despite Microsoft’s “decision engine “differentiation campaign, it really isn’t doing anything that’s drastically different from Google in search, not only that, Yahoo has always been a contender with a glass jaw, and a dysfunctional mess for years – and quite frankly was ripe for the picking. Last month Yahoo co-founder Jerry Yangre signed from the company’s board of directors and from all other positions with the company, potentially appeasing unhappy shareholders who blamed Yang for impeding efforts to breathe new life into the struggling company, Yang’s abrupt departure came just two weeks after Yahoo appointed Scott Thompson it’s new CEO.

And at the time of writing this article, The Huffington Post is reporting that Yahoo Chairman Roy Bostock and three long time board members are stepping down, submitting to the demands of many frustrated shareholders who blame them for contributing to the follies that have dragged down the Internet Company’s revenue and stock price.

This is what Alexander Chepakovich, CFA of iStockresearch.com wrote back in September, 2011:

Yahoo is a Mess

“Apparently, the company is in a mess. Just look at the assembly of sites Yahoo is today. True, many of the services and information provided by the company are still in demand however  there has been very little progress in the company’s development over the past ten years. At the turn of the century Yahoo was a flagship internet company today it is still big in terms of size, but relatively mediocre compared to the current innovators.

Size should be an advantage (because economies of scale, bargaining power, etc.), but, apparently, not at Yahoo, instead of growing its empire, it should have rather concentrated on innovation and perfection of existing services. They have many things but do not seem to be an undisputed leader in any of them, what is troubling even more is the bugs and glitches you see in their applications, that means that they do not have time or desire (or both) to perfect their products with such attitude they risk disappearing from the internet landscape which changes very rapidly.

Being one the first internet pioneers, Yahoo had immense opportunities to make new things that change the world but the company just blew it. It relies exclusively on internet advertising to grow revenue but its audience is pulled away by the internet champions of today – the likes of Google, Twitter, Facebook and many others, very soon this will show in the company’s financial statements. And I am afraid this process is irreversible.

Yahoo just does not seem to have the talent or right incentives for its employees to come up with new and amazing products, in the internet world this is still a prerequisite for being relevant others catch up very quickly, If an internet company cannot differentiate itself in any substantial way from the rest it is destined to disappear, My advice: if you still hold shares of Yahoo sell them. $15 per share is better than nothing.”

Is Bing Cheating?

Since Yahoo is my default home page on one of my pc’s, I use its search on a daily basis in fact I alternate back and forth between Google and Yahoo when I search for something, i’ve only used Bing two or three times since its launch however  when I did use Bing  noticed the results I got back were almost identical to Google’s.

Coincidence? I don’t think so and Google doesn’t think so either,  In fact Google has publicly accused Bing of cheating Google says it ran a sting operation that proves Bing has been cheating,  How? According to Google, Bing analyzes what people search for on Google – sites Bing selects from Google’s search results,  Bing then uses that information to improve its own search listings.

Like I said earlier, when I did use Bing I noticed the results I got back were almost identical to Google’s so you can take that for what it’s worth.

Bing Rebuts Google’s Cheating Claims

In Bing’s defence, it has strongly rebutted Google’s assertions, Bing’s Harry Shum states…

“Bing does NOT do this, there is no Google specific search signal that is being used, no list of all the popular pages as selected just by Google users, Instead it has a ‘search signal’ based on searching activity observed across a range of sites.

We aggregate the information the entire click stream gets weighted along with different signals for head queries we have more signals for tail queries we have less for the Google ‘synthetic’ queries [done for the Google sting operation] we have nothing.” (Source: Search Engine Land)

What Is Bing’s Future?

So what exactly is Bing’s future? Your guess is as good as mine, but like I stated earlier Bing is hemorrhaging money, will Bing ever overtake Google? That’s highly unlikely but then again it was highly unlikely that 13 years ago a small search engine out of Stanford University would topple the mighty Yahoo so anything is possible.

But my guess is the company that eventually knocks Google off its throne is an entity we haven’t yet heard of.

Don’t expect Twitter-based realtime search anytime soon

As you may recall, Google used to have a realtime search feature. When some topic was hot at any given time, and you did just a plain Google search on that topic, Google would show realtime results mixed right in with the regular results, and you can actually see them rolling in in realtime. It was quite useful in many cases, particularly in breaking news situations. Even when it didn’t automatically show up in the search results it was available as an option from the left panel. It was always a useful tool to see what people were saying about anything during the moment.

Do you miss Google’s realtime search feature? Let us know in the comments. Find this topic interesting? Why not share this article on StumbleUpon, Facebook, Twitter, or Google+?

The absence of realtime search is glaringly evident on a day like today. This morning, everyone was scrambling to find out the latest on Muammar Gaddafi. As of the time of this writing, the best Google could do on search results, in terms of timeliness, was a news story from about a half hour ago. That may or may not be the best result, but it doesn’t help me for finding the very latest, especially in a situation like this where people are frequently tweeting from Tripoli.

No, in this case, Google is no doubt driving a lot of people to Twitter Search, simply because they’re not meeting the demand. It seems like a fundamental problem for Google when it is not meeting a search-related demand, given that Google is at its core, still a search company. It’s mission is “to organize the world’s information and make it universally accessible and useful.”

Well, realtime information is generally useful when it is accessible in real time.

All Twitter is reporting that Twitter CEO Dick Costolo indicated we should not expect Twitter and Google to come to an agreement to renew their deal any time soon.

That said, Google has indicated in the past that it would bring realtime search back, using data from other sources, including Google+. It had other sources before, but it was clear that Twitter dominated the results. This point was made even clearer when they just removed the feature entirely after losing Twitter data. Apparently, it just wasn’t even good enough to offer without Twitter.

So now, they want Google+ updates to replace it. I’m not so sure if there’s enough material there, however. Larry Page announced during the company’s earnings call last week that Google+ surpassed 40 million members, but how many of them are posting public updates as often as Twitter users tweet? One key obstacle here is that Google+ was designed to offer users the maximum amount of control when sharing updates. This Circles method of sharing practically encourages people not to share data publicly, so that’s less data for the realtime search engines, although I could see Google including results from people in your Circles that were shared with you. But I don’t know if that’s enough to make a huge difference.

One thing, in terms of data from other sources, that could work to Google’s advantage, is the subscribe feature recently launched by Facebook. Facebook users can now let people subscribe to their profiles without having to actually be friends with them. This no doubt encouraged a lot of people to share more stuff publicly, knowing that people might want to subscribe to their posts, as if they were following them on Twitter. Again, though, I don’t know if there is enough here to make a huge difference, because Facebook and Twitter are just different in the way most people share info.

Twitter is public by default. It’s just a better source of public realtime data that is unrivaled at this point. That’s just how it is. Without Twitter, Google’s realtime search will never be as good as it could be with it. Unless people stop using Twitter, and it doesn’t look like that will be happening anytime soon.

Just how important is realtime search? Well, that depends on the user, but as I said, this whole Gaddafi thing is a prime example of when its absence is incredibly obvious. On the anniversary of 9/11, it reminded us of how awful it was trying to find the latest info about the attacks when they happened. Imagine how much easier that would have been in the realtime search era.

Realtime search is clearly important enough for other companies to continue to try and improve upon it. Just in the last week or two, we’ve seen new offerings from Bitly, Topsy, and even Google+ itself.

While each of these options may have be useful, and can probably co-exist with one another, I think most people that think about searching for what’s happening right now, think about Twitter. In fact, if you go to Twitter’s search page, it actually says, “See what’s happening right now.”

Without the ability to search “what’s happening right now,” Google has at least one weakness in search, and is simply not a complete search engine.

What do you think? Does Google need to get Twitter data back for realtime search? How important is realtime search to you?

First Click Marketing At Google

Nathan Webster at Google

It was July 21st 2011 and First Click Marketing took up the invite from Google to go and see them and how they work so Nathan Webster Head SEO technician (MD) and Thomas Bagshaw Head of Click Marketing / Adwords went to Google HQ in London, Nathan quotes from the moment we arrived at Google the atmosphere was electric we were treated like kings offering us refreshments and snacks all branded with the Google name, it was a magical experience walking along the yellow brick road to one of the many lecture/presentation rooms the floor was made to look like a path with fresh green grass on either side with a big red double-decker London bus in the middle of this elegant and stylish building.

Google Water

 

First Click Marketing Google

We entered the presentation room where we was given a Google goody bag and there was a number of seats to sit on ranging from professional chairs, park benches, bean bags and deckchairs the place was magical catering for everybody.

The presentations started with a welcoming introduction from Google’s Uk marketing manager and then moved onto the head of small business
marketing team We learned some interesting facts along the way, for instance the internet contributes an estimated £100 billion which equates to e-commerce providing over 7% of GDP to the UK economy with about 60% of that being driven by user consumption, showing the UK’s strong position in e-commerce. SME’s with high internet usage are currently growing 4 x faster than businesses that do not currently have an internet presence and the trend appears to be continuing with expectations of 13% of GDP by the year 2015.

With this in mind and £1 in every £4 being spent online it makes sense to stop thinking about it and get your business promoted on the biggest stage were your potential clients are waiting for you.

We were then told of the latest strategies and techniques by two Strategy Specialists – this information was highly useful and it is definitely strategies First Click Marketing will be using in the future. It was here we learnt of the future developments, the information we received was deemed confidential although Google have given First Click Marketing permission to release updated information, so watch this space because you will get it here first!.

First Click Marketing at Google

Following some more refreshments, a Google product specialist informed us of some interesting findings like if you are an app developer or your product is available for download you will soon be able to include a link in the advert allowing it to be downloaded from the advert directly, remember, you heard it here first..

To conclude, Google are as strong as ever and provided a friendly and relaxed environment. The staff that we have relations with already were more than welcoming hosts and the new contacts we made will have a great impact to our growing business.

Thanks again to the Google team for a great day.

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As in many other areas of web development, a long-standing argument exists between those who feel that learning and practicing SEO should be done in-house, vs those who feel it is best left to the professionals, there are advantages to either side, and it’s best to weigh these against each other when making a final decision: 

Advantages of Working With A Professional SEO 

1.   Diverse Experience - Professionals with several years of SEO experience under their belts can tell you what to expect from the search engines as you conduct the optimisation process. They can also interpret and understand rankings data and “hiccups” in the results that may indicate certain trends or strategies that should be implemented or avoided. 

2.   Pre-Existing Relationships - Many SEOs have contacts inside the SEO industry to folks with experience in certain fields, expertise in unique areas (i.e. press releases, article distribution, directories, etc.) that can have a great impact on the success of your efforts. 

3.   Link Building Knowledge - Professionals will have the ability to quickly identify topical communities and the most popular and relevant sites in them, saving time when link building. SEOs also have considerable experience with link acquisition, and will recognise the requirements of certain sites for paid links, link requests, etc. 

4.   Identifying Linkable Content - SEOs are often masters of crafting and launching content. Not only can they identify the content most likely to get links from the specific web community, they’re also experienced in how to package and promote it. 

5.   Fixing Possible Problems - Professionals are competent at identifying and managing issues that can cause a lack of indexing, low rankings or penalties from the search engines. This is a skill that can be very hard to develop without years of practice and experience. If you have a ranking issue, an SEO can be of great value. 

6.   Time Savings - SEO can be an exceptionally time-consuming endeavor. An experienced SEO has the processes and systems of optimisation down to a science, and can use that efficiency to provide better service in less time. 

Advantages Of DIY SEO 

1.   Complete Control - With personal responsibility comes complete control for each element of your site’s progress. There can be no question as to whom or what created a link or modified a document. 

2.   Personal Responsibility - Your success or failure will depend entirely on your own efforts, narrowing responsibility and preventing overlaps in work or issues of blame. 

3.   Cost Savings - Doing SEO yourself means you don’t have to pay someone else. If you find that your time is less expensive than hiring an outsourced provider, do-it-yourself SEO can be a great way to save money (all depending on how much your time is worth) 

4.   Finally – If you opt for do-it-yourself-SEO, be aware that are many, many parts of the SEO process not covered by this guide. SEO is a practice that has even the most respected professionals learning and researching every day to keep with trends on the web and algorithmic shifts in the search engines. 

With these pieces of information in mind, you’re prepared to make an informed decision, remember too that many SEOs offer consulting services, which provide you with a strategic plan that can be implemented and a helpful consultant to provide advice as needed on the project.

 First Click Marketing Consultants offer several options which include – Pay As You Go SEO, Pay all at once SEO, Click Marketing Management, plus many other services.

Feel free to contact First Click Marketing by clicking the image below.

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March 11, 2011 | In: SEO

What Is SEO ?

What is seo? Seo is the art or technique of getting a web site or weblog on the very first page of Google or any other of the search engine results pages. The ultimate goal or purpose of putting your website or blog on the 1st page of Google and the other important search engines results pages is to drive more traffic to your web site. The reason people require extra traffic is to make more sales and make more revenue.

The quantity of site visitors that your web site receives is relative to the amount of earnings that your site makes; without traffic your site will not generate any money. There are some of methods that you can use to generate traffic, one is make use of Google click marketing but this can be a bit on the pricy side as the cost per click can be relatively pricey depending on the key terms that you want your advert to show up for.

A different way to generate internet traffic is take advantage of a sponsored adversiment; a sponsored listing is an advert that is seen on the top of the of the search results web page typically emphasized in pink on the Google results page. Again this is a paid option and can be on the pricey side. It can also be difficult to get a sponsored placement as they are only available in limited numbers.

Another way to generate traffic is through the organic listings, these are the sites that show up on the left hand side of the results pages. You don’t have to pay for placements in this section but it does involve a lot of time and effort to position a web site on the 1st page of Google.
Search Engine optimisation is a very significant part of internet marketing, almost certainly the most important part, if you are serious about making money on the internet then you should spend an equal amount of time on you optimization. You may have a impressive product or service, you may also have a fine looking web site but what is the point to all your hard work and effort if no one can find your site or purchase your product.Free SEO Report

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